Apple COO: iPad takes a bite in Mac sales

Apple COO: iPad takes a bite in Mac sales iPad shipments jump 183 percent: The figures on of your nibble? We all know close to this much. Apple shipped an all-time 9.25 million iPads on the quarter, a 183 percent increase instead of the same quarter in 2010 nexus 4 case when it shipped 3.3 million. Meanwhile, it shipped about 3.95 million Macs on the third quarter, a 14 % increase from 2010.

iPad K-12 will take off: "We sold more iPads in K-12 than we sold Macs. To achieve that after just five quarters is very shocking," Cook said.

Mac revenue comparison: Revenue for the iPad and related goods was $6 billion versus about $5 billion for Macs. But an meaningful contrast is MacBooks. MacBook revenue involved $3.525 billion, an extremely smaller percentage of iPad sales.

Cook: Yes, there does exist cannibalization: Even though the numbers alone suggest some cannibalization of Macs, Cook being more specific. "In relation to its cannibalization, we do recognize that some customers thought he Nexus 4 Silicone Case would purchase an iPad instead of a new Mac all through the quarter," he explained. Unsurprisingly, Cook added: "We also believe that a whole lot more customers proceeded to purchase an iPad during Designer Nexus 4 Case a Windows PC."

Can't keep up with demand: This may also be that some consumers are deciding to buy an iPad through a competingAndroid tablet. "We were still selling every unit you can usually in the quarter...[But] even as we stepped into July, we have been excited to improve the supply further," Cook said.

Apple speaks inescapable fact regarding competing tablets: Cook also made statement later around the call about competitors that may sound like hubris but is quite at the truth when iPad sales numbers are offer rivals' tallies. "It doesn't appear that other tablets will get any traction to communicate in of," Cook said.